"Derby is a city with business at its heart, which is why global icons such as Rolls-Royce made their home here." So said Sir Nigel Rudd, in the fifth issue of the annual Perspective magazine that promotes Derby's £2 billion regeneration programme.
The magazine and associated website and quarterly email newsletter detail the development opportunities provided by that programme, and the city's attractions which include a workforce that is highly skilled (12% employed in high technology) and relatively wealthy (average earnings of £32,495 against a British average of £26,021).
"We like Perspective magazine as it's a very high quality production and provides a great overview of the city for professionals, potential investors and senior stakeholders beyond the region. Perspective presents everything that's best about Derby's professional offer, in a serious, well designed and attractively presented way. So it makes sense for the University of Derby to be represented among the best that Derby has to offer."
University of Derby
"Blueprint is more than happy to support the magazine. It's great quality, with wide distribution to a large section of our target market — so it's not just good for Derby, it's good and very effective for us."
"Perspective is a high quality magazine which takes a fresh look at Derby by providing valuable information on the range of initiatives and activities that are important to the future development of the city."
Head of community relations
Rolls Royce Plc
"By sponsoring the Derby Perspective magazine we get an association for our adjacent North Midlands area with an internationally known and respected city as well as inclusion in a quality publication with a wide ranging distribution and readership."
Alliance North Midlands
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